NEW WORK / NOW

Magazine design. Full redesign here.

NEW WORK

Fatboy vs the Cheerleaders
Geoff Herbach

Available on Amazon

Gabe is having a tough week. Normally the funny kid at the lunch table, he's on edge from trying to kick his soda addiction and ditch his long-standing nickname, "Chunk." So when news breaks that his beloved marching band camp has been cancelled due to lack of funding, he's furious. What makes him even madder? The school's vending machine money—which had previous been collected by the band—is now sponsoring the new cheer squad.

The war is ON. And Gabe is leading the charge. No one will be safe from the Geekers' odd brand of wrath: not the principal, the band teacher, the local newspaper, and certainly not the cheerleaders and their jock boyfriends. Like the saying goes, it isn't over until the fat boy sings...

NEW WORK / LIMITED EDITION

Our wedding story in just 212 pages.
It only took 3 (great) years to design.
Click on the images to view larger.

Photography by Alec Vanderboom

MAKE-A-WISH

Make-A-Wish foundation granted Zachary his wish for a man cave. I designed this poster for the cave.

NEW WORK

NOW Magazine Redesign

This university magazine (and annual report) design was a true pleasure to work on thanks to a wonderful and collaborative client.

The paper is a matte finish with interior and cover stock.

NEW WORK

The Ultimate Book of Impostors

From Mata Hari to DB Cooper, history is littered with people pretending to be somebody else, sometimes for a few hours and sometimes for their whole lives. THE ULTIMATE BOOK OF IMPOSTORS presents the true stories behind over 100 of the craziest and funniest phonies of the past 500 years, including:

• a fake official who infiltrated the French government and managed to sell the Eiffel tower twice
• a woman who became one of the Wild West’s most infamous “male” outlaws
• an Israeli Mossad team that stole the identities of real British and Australian citizens to trap an unsuspecting target for arrest

Available on Amazon

PRINT IS NOT DEAD: FULLY BOOKED PREVIEW

Have you ever wondered what it would be like if we went from the digital age to print (the opposite of now)? Imagine the possibilities. The book, Fully Booked: Ink on Paper examines these possibilities. It is a detailed look at what books and printed works have become and will continue to evolve into as we move from boring digital media into the new printed age.



About the book:

Digital media are disappointing for books. All books look the same on an iPad, for example. On a monitor, a book isn’t thick or thin, big or small. Features such as a Japanese binding, embossing, letterpress printing, or gilt edging are only possible in print. Consequently, it isn’t surprising that young, contemporary designers, publishers, typographers, illustrators, and editors are enthusiastically ringing in a new era for printed books.

Fully Booked: Ink on Paper is a collection of books and other printed products that celebrate the distinctiveness of design, materials, techniques, workmanship, and production methods—and push their limits. Structured into five chapters that each represent a key role that print plays today: The Storyteller, The Showmaster, The Teacher, The Businessman, and The Collector, it showcases publications whose innovative printing and binding befit their unconventional subject matter or radical editorial and design concepts. The tactile experience is as indispensable for the included editors, authors, and designers as it is for their readers. Examples range from personal projects with the smallest print runs to premium artist books or brand publications.

Fully Booked: Ink on Paper features work by groundbreaking designers and design studios such as A Practice for Everyday Life, Coralie Bickford-Smith, Irma Boom, Deutsche & Japaner, John Gall, Joost Grootens, Julia Hasting, Heimann und Schwantes, Jung + Wenig, Konst & Teknik, Leftloft, Made Thought, Peter Mendelsund, Niessen & de Vries, Prill Vieceli Cremers, Raffinerie AG, and Studio Laucke Siebein. Its stunning range of visual examples is put into context by texts from Andrew Losowsky, books editor at The Huffington Post. By documenting current experiments and future possibilities for printed publications, Fully Booked: Ink on Paper makes clear that the most exciting phase in the history of printed matter has just begun.

A must have for your collection. Fully Booked is coming to the US in April and available at Amazon.

BIRTHDAY CARD

Playing around with hand drawn type.

2012 A VISUAL LOOK BACK

The above is a small portion of the art direction, design, illustration, and photography that went out the door in 2012.

Thanks to many great clients.

NEW WORK: CAKE BOSS CAKES

I was asked to design a cake box package. I had no idea what I was getting into but I said, OK.

The client was so happy that I was asked to art direct and design what is now the story of Cake Boss, Buddy Valastro's, new line of cakes going nationwide. While not as edgy or innovative (due to many factors) as it could have been, it turned out ok. You can buy and taste the cakes inspired by Buddy in Hoboken now at your local grocery store.

I worked with the talented photographer Craig Cutler to shoot all the cakes. I love chocolate cake just as much as chocolate muffins.

For the creation of the ads I had the opportunity to go to Hoboken, NJ and direct a shoot with Buddy.

The concept was to show Buddy leaving Hoboken with fans and towns people in the background seeing him off.

Before I knew it ads were appearing in Real Simple and People magazine. This ad was shot in 3 parts by the award-winning photographer, Jim Fiscus.

And then ads appeared on People.com and other popular websites.

Last but not least came the microsite, CakeBossCakes.com.

With the launch of his new cakes Buddy decided to throw a party. You could win a party thrown by Buddy in your hometown.

You can also watch Buddy design and create his cakes on the hit show Cake Boss on TLC and follow him on Facebook.

Thanks for everyone that helped created this project and get it done.

I leave you with a little shot of Buddy leaving Hoboken and taking his cakes nationwide.

ON THE BORDER

I recently designed a 2012 Cinco de Mayo ad campaign for the restaurant On the Border. The project is a 30 day celebration of Cinco de Mayo titled 30 Days of Cinco and consists of in-store branding and web promotion.

Website (click to view)

Get free food and drink here. OTB on Facebook and Twitter.

WEDDING INVITE DESIGN

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I don't do a lot of wedding invites but some friends asked and I couldn't say no. David and Suzannah are world travelers. I think they have been to more countries than I have been to states. So, we found it appropriate to design their invites as passports and tickets. There were a few hiccups (with printing) along the way but in the end the invites turned out well and the wedding day was a huge success. Congrats!

CHEERS FOUR FRIDAY

HAPPY FRIDAY!

— The 56-foot sculpture installation (photo) by Roxy Paine. Ferment at the Nelson-Atkins Museum of Art.

— Everything Ohio Poster. Printed in KC.

— Music inspiration? YES! The Summer Mix Series.

— Inspiring work by Jason Miller. Blood + Sweat + Chemo.

CHEERS FOUR FRIDAY

Have a fantastic weekend!

— Nike Swoosh designer discusses her iconic creation.

— I helped NPH create this print ad.

— Only Good Logos

— The Art of the Chopper exhibit starts today at Union Station.

Photo of my new ride which used to be ridden by my father.

CATALOG DESIGN

Awhile back I designed this catalog for Barefoot Ministries. Thought I would show a few of the 24 pages.

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